From The New York Times as reprinted in This Can't Be Tofu by Deborah Madison:
Jane Block, shopping in her local health store, placed a container of fresh tofu in her basket. A well-dressed man approached her and in a clipped British accent asked exactly what she did with the tofu. She replied that normally she put it in the refrigerator, looked at it for several weeks, and then threw it away. The man replied: "That's exactly what my wife does with it. I was hoping you had a better recipe."
Jane Block, shopping in her local health store, placed a container of fresh tofu in her basket. A well-dressed man approached her and in a clipped British accent asked exactly what she did with the tofu. She replied that normally she put it in the refrigerator, looked at it for several weeks, and then threw it away. The man replied: "That's exactly what my wife does with it. I was hoping you had a better recipe."