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Got this news release over one of my lists. The site looks good, and it was nice to see "people like me" on there.

Move Over FTD & 1-800-FLOWERS! ProRoses.com Re-Thinks Valentine's Day By Reaching Out To Couples of All Sexual Orientations


ALISO VIEJO, Calif.--(BUSINESS WIRE)--Feb. 4, 2003--Old-fashioned, politically-correct romance has defined the way Valentine's Day flowers, candies, and greeting cards have been marketed for generations. In fact, even though network nudity and crass rap lyrics have become accepted cultural norms, Valentine's Day has remained the stuff of Normal Rockwell covers, smiling couples running on the beach, FTD, and 1-800-FLOWERS.

This year, all that's about to change.

Just-launched in time for Valentine's Day 2003 is ProRoses.com (www.proroses.com), which not only offers the widest array of quality roses available online, but which is sure to prove a thorny issue for anyone unwilling to re-think Valentine's Day for the 21st Century. Why? For the first time, a heterosexual floral retailer is openly reaching out to February 14th's generally overlooked "underclass": gay men, lesbians, and racially-mixed couples.

Featured in the Life Partners section of the new ProRoses.com site are dozens of available rose arrangements with category names running the gamut from "Friends & Lovers" to "Choice, Love, Passion." But what truly distinguishes ProRoses.com from other mainstream floral sites and what has some people seeing red are the accompanying photos attached to each Life Partners category: non-pornographic but honest images of gay men kissing, lesbian women locked in amorous embrace, and interracial gay couples arm-in-arm.

Each of these categories also includes relevant prose or poetry from notables ranging from William Shakespeare to Jim Morrison.

Founder of a growing online floral empire that's been blooming since the launch of Florist.com several years ago, ProRoses.com founder Aron Benon knows his latest venture will be as off-putting to some as it is welcome by others, especially as people find prominent links to it on such popular search engines as Google and Yahoo. Nevertheless, he is confident ProRoses.com will become an online floral retailing staple.

To learn more or order roses from ProRoses.com, please visit www.proroses.com or call 1-800-704-6170.

CONTACT:

Crier Communications, Beverly Hills, Calif.

Peter Berk, 310/274-1072, ext. 205

Fax: 310/274-0611

peter@crierpr.com

SOURCE: ProRoses.c

Very nice

Date: 2003-02-04 10:24 am (UTC)
From: [identity profile] krimon.livejournal.com
How tasteful, anyone willing to buck the system is entitled to whatever fortunes s/he can rake in.

Maybe I'll even suspend my dislike of Support the Floral Industry day and send the husband a boquet. Or not. 80 bones can buy a lot of leather and lube.

Re: Very nice

Date: 2003-02-04 10:39 am (UTC)
From: [identity profile] myloveisrobotic.livejournal.com
Wow. pictures of men kissing.
scandalous.

I agree with your assessment. 80 dollars can buy a lot of other things for a loved one, such as comics and lube.

Date: 2003-02-04 11:35 am (UTC)
From: [identity profile] tygerversionx.livejournal.com
If I had a boyfriend I would go there.

Also, if "specified server cannot be found" would go away I would go there.

Oh well...

Date: 2003-02-04 11:54 am (UTC)
From: [identity profile] the-dibbler.livejournal.com
my soon to be brother in law and his husband will get a kick out of this.

A rose is a rose is a rose

Date: 2003-02-04 05:17 pm (UTC)
From: [identity profile] nilesward.livejournal.com
I tend to be the one who always starts trouble...

I think that's exploition of the "alternative lifestyles" market. Call me wacky, but I don't remember Valentine's Day ever being restricted to heterosexuals engaged in same-race romance. Just because it is unusual to find an arrangement of flowers tied with rainbow ribbon doesn't mean the holiday or those companies that produce products for the holiday are anti-gay, anti-interracial relationship.

In my experience I have seen gays be over-willing to buy a product just because it claims to be homosexual friendly. For the most part, corporations don't give a flying fuck about making the world a better place for homosexuals. They just want to make more money. And we are willing to open our wallets and be exploited way too often.

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